Psychology Reader

Compliance Without Pressure: The Foot-in-the-Door Technique

Jonathan L. Freedman and Scott C. Fraser · 1966 · Journal of Personality and Social Psychology

Role
Landmark empirical study · Historical turning point
Difficulty
Accessible
Full work length
8 pages
Type
Journal article

Access

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Reading focus

Syllabus: How Do Social Influence and Power Work?

Trace what changes between the first and later requests.

Why you’re reading it. Separate an influence procedure from its proposed mechanism.

A question to consider. How would you test whether a small workplace favor changes self-image rather than familiarity with the requester?

Why this reading

Can accepting a small request affect a later decision? Two field studies compare this sequence with alternatives and ask what might explain the difference.

Before you read

The foot-in-the-door procedure makes a smaller request before a larger one. Agreement, actually performing an action, familiarity with a requester, and a changed self-image are distinct possibilities.

Read for

  1. Compare the first study's performance, agreement-only, familiarization, and single-contact conditions.
  2. Follow how the second study changes the requester, task, and issue.
  3. Distinguish agreement to the large request from its eventual completion.

Consider afterwards

  1. What extra comparison or measurement would establish that a small commitment changed self-perception rather than merely willingness to say yes?

Editorial context

These Palo Alto samples were predominantly women contacted at home. One control was added later; the second study grouped conditions by neighborhood blocks. Some contrasts were uncertain. The findings do not identify a unique mechanism or guarantee that sequential requests will work elsewhere.