Psychology Reader

Affect, Culture, and Morality, or Is It Wrong to Eat Your Dog?

Jonathan Haidt, Silvia Helena Koller, and Maria G. Dias · 1993 · Journal of Personality and Social Psychology

Role
Landmark empirical study
Difficulty
Moderate
Full work length
16 pages
Type
Journal article

Access

Psychology Reader links to legitimate sources and does not host article PDFs.

Reading focus

Syllabus: How Do Culture, Morality and Religion Shape One Another?

Separate wrongness, perceived harm, emotional response and the authority of a rule.

Why you’re reading it. Examine how a definition of the moral domain affects the comparison between communities and social groups.

A question to consider. If a respondent says an apparently harmless act damages family dignity, how would the opening relational account and the study’s harm questions interpret that response?

Why this reading

Haidt and colleagues ask whether people treat offensive acts without an obvious victim as moral violations. Comparing judgments, reasons and perceived harm shows how a researcher’s definition of morality can shape the apparent boundary between moral rules and social conventions.

Before you read

The paper distinguishes moral violations from conventions by asking about authority, interference and whether an act would remain wrong elsewhere. An act described by researchers as harmless may still be understood as harmful by a participant. Socioeconomic position and city of recruitment are different comparisons.

Read for

  1. Track the separate questions about wrongness, harm, emotional response, interference and general applicability.
  2. Compare variation by social class and age with variation between cities, and consider how recruitment, translation and the stories affect the comparison.

Consider afterwards

  1. If a participant rejects the premise that an act is harmless, what can their answer establish about morality beyond harm?
  2. What evidence would distinguish an emotional cause of judgment from an emotion reported alongside that judgment?

Editorial context

The study includes 360 adults and children from higher- and lower-status groups in Philadelphia, Porto Alegre and Recife, not representative samples of the United States and Brazil. Recruitment differs across sites, and one story was replaced for one child group. Class contrasts were often substantial, complicating a simple national interpretation. The design compares responses to stories; it does not randomly manipulate disgust or establish that emotion causes the judgments. Its language about cultural change is an interpretation, not a ranking of communities’ moral sophistication.